THE Victoria Breast Unit at the Royal Oldham Hospital deserves all the cash it can get. So well done to Oldham Athletic’s players for agreeing to do their bit in the most striking and public way possible – by playing in an all-pink strip.
Oldham will wear a one-off pink kit when they face Leeds at Boundary Park on Monday, March 2. (You can see the kit on the Manchester Evening News website.) And they will get nationwide exposure when they do it, as the game is going to be live on Sky.
The kits will be auctioned off after the match to help the Victoria Breast Unit in its bid to raise £250,000 for improvements. IT is, according to Oldham’s official website, the first time a team has changed their home strip for a league game to support a charitable cause (the occasional embroidered poppy here and there notwithstanding).
“If Leeds think we’re a soft touch, then they’ll soon find out otherwise come kick-off time,” Oldham captaim Sean Gregan told the M.E.N.
I doubt it, Shaun. Have you seen some of the boots that footballers wear these days?
In any case, if recent history is anything to go by, the kits will raise a fortune when they are auctioned off. Partick Thistle attracted a flurry of publicity at the start of the season when they unveiled a new pink-and-grey away strip. But sales went through the roof – with orders coming in from as far away as Australia, Belgium and Canada.
If Oldham’s shirts are anywhere near as popular when they are auctioned off, then a very good cause is in for a cash windfall. Hardened football fans might find it tough to admit, but pink sells.