FRIDAY evening. My phone rings.
Caller: Hello, is that Mike?
Caller: Mike, I am a reporter from Aftonbladet, a newspaper in Sweden.
Caller: I notice you have on the Manchester Evening News website a campaign to save Sven.
Me: Yes, that’s right. It’s on the back page today.
Caller: We think it is rather funny, and we want to put it on our front page.
Caller: Why did you decide to run the campaign?
Me: (Goes into lengthy explanation about how a lot of City fans are shocked and upset that Sven-Goran Eriksson is set to be sacked after leading the club to their highest Premier League points total in 15 years.)
Caller: Yes, but he hasn’t improved them that much, has he?
Me: (Goes into lengthy explanation about how Sven took City to the verge of qualifying for Europe after years of under-achievement.)
Caller: Have you done this with every City manager?
Me: No, no. Sven is the first.
Caller: Why with Sven?
Me: (Goes into lengthy explanation about how a mixture of his great managerial experience, his high profile and his charming manner have won over City’s fans.)
Caller: And do you think your campaign will change Thaksin Shinawatra’s mind?
Me: It might not, no.
Caller: OK, thank you, Mike. And how do you spell your surname?
Caller: And you are a reporter for the Manchester Evening News.
Caller: OK, thank you for your help, Mike. Bye.